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About Bitters

Why have you never heard of bitters?

Due to industrialisation, bitters have largely disappeared from our foods. Our sense of taste is no longer in its original state but has been manipulated by the exaggerated use of sugar, salt & flavour enhancers.

Foods such as rocket no longer taste really bitter, since the bitter substances have been bred out.

The power of bitters

For a healthy and balanced diet, bitters are a useful supplement. This miraculous, natural power was used centuries ago because of the manifold effects.

Let yourself be inspired by the wondrous power of bitters.

Bitter ist besser

Wir kennen heute hauptsächlich noch die Geschmacksrichtungen süß, salzig, sauer und umami (fleischig). Dies liegt auch an dem Einsatz der vielen Geschmacksverstärker, welche heutzutage in sehr vielen Lebensmittel zu finden sind. Die erste Reaktion bei der Einnahme von Bitterstoffen ist Ablehnung.

Doch warum ist das so?

Bitterstoffe sind durch die industrielle Herstellung von Nahrungsmitteln weitgehend aus unserer Ernährung verschwunden. Aus Geschmacksgründen wurden viele bitter-schmeckende Nahrungsmittel umgezüchtet, wie z.B. Ruccola, Chicorée, Radicchio, und viele weitere. All diese Bitterstoff-reichhaltigen Nahrungsmittel schmecken heute längst nicht mehr so bitter wie früher.

You need bitters

The more bitter the taste for you, the more your body is telling you how it needs bitters.

Take your BitterLiebe regularly and you’ll quickly get used to the bitter taste and your body will instantly feel the benefits.

Our ancestors have known for centuries how important bitters are for our bodies. Starting with Hippocrates (460-370 BC), who already recommended bitter-herbs for ailments, as well as the wonderful Hildegard von Bingen.

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